In the year 2015, Google declared an important update, which the author didn’t take seriously as that was related to the mobile version of the website, where most of his clients’ websites were having maximum visitors from a desktop. In the year 2016, Google announced that they would be strengthening their mobile-friendly ranking signal and yes many websites got affected by this update as they are not mobile-friendly.
On 5th March 2020, Google has officially announced mobile-first indexing for the whole web in the Google Webmaster Central Blog and after the latest algorithm change from Google, named Mobilegeddon, Mobile SEO has become an integral part of Digital Marketing & spreading brand awareness. Almost 70% of the global reader base uses their smartphones to visit a website. Search Engine Optimisation is a broad niche for all budding digital marketers, and Mobile SEO is a crucial part of it. In this book, the author has tried to share all the important technical Mobile SEO Factors, which will help one to get rank on Mobile Search Engine Result Page.